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NovaGroom™ - The First Brush Designed to Feel Like Self-Grooming

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$29.99 $59.99 Save 50%

The NovaGroom uses cold steam technology to give your cat a spa-level grooming experience, eliminating the usual stress, pulling, and discomfort of brushing

  • 5-in-1 grooming system
  • Spa-level massaging experience
  • Innovative mist eliminates static and flying fur
  • Self-cleaning design simplifies cleanup
  • Mimics your cat’s natural self-grooming
  • 100% skin-friendly materials
Nova Groom Review
“I’ve always hated brushing my cat, he’d bolt every time. But he absolutely loves NovaGroom. Purrs like an engine when I grab the brush, he even jumps up onto the ottoman every time, ready to go. Shocks me every single time!”
— Michelle W
NovaGroom™
NovaGroom™
$59.99 $29.99

Your Cat Doesn’t Hate Grooming. They Hate That Brush

Your Cat Runs the Moment They See It

Most cats associate brushes with pulling, tugging, and discomfort. The sight of a brush alone can trigger stress, hiding, or aggression. Not only does this make grooming impossible, but chronic stress can affect your cat’s immune system, appetite, and overall wellbeing.

Your Cleaning Nightmare

Dry brushing create static that make fur fly everywhere, onto your clothes, furniture, and into the air. This doesn’t just create mess; it can worsen shedding, irritate your cat’s skin, and leave you both frustrated.

Harsh Bristles That Scratch, Not Clean

Harsh bristles and tugging can damage the coat, cause matting, and irritate sensitive skin. These issues can lead to expensive vet visits, skin infections, and reduce your cat’s quality of life.

Stress-Free Gentle Grooming That Your Cat Will Actually Love

Say goodbye to tugging, pulling and stress of brushing! The NovaGroom uses cold steam and soft massaging bristles that feel so natural, your cat will feel like they’re in spa heaven.
Feels Gentle and Soft

Cool mist and soft massaging bristles glide through fur painlessly so your cat stays calm and grooming finally feel effortless

Zero Fur Flying

Anti-static mist reduces flyaway fur and keeps your home clean

One-Touch Self-Cleaning

Effortlessly remove trapped fur with a single button press

Safe and Skin-Friendly

140° curved pins with soft HTPE tips give your cat a pleasant grooming experience.

Calm, Quiet, and Stress-Free Grooming!

97%
reported their cats felt less pain during grooming.
95%
reduction in loose cat hair, easier removal, less shedding around the house.
94%
no longer needed groomers for routine coat care
NovaGroom
Traditional cat brushes
How it feels
Spa-level massaging for your cat
Dry painful friction
Function
5-in-1 system (deshedding, massage, hair care, self-cleaning, bonding)
One function only, need to buy multiples brushes
Bristles
140° curved pins with soft HTPE tips that mimics natural licking strokes
Straight, stiff bristles that tug on knots and irritate skin
After Grooming
Keeps your house clean and fur-free
Fur flying everywhere, you spend more time vacuuming than grooming
Materials
100% skin friendly and natural materials
Harsh, toxic ingredients that are not tested on cats
Design
Cat-specific design
Generic brushes not designed for cats specifically
Cat’s Reaction
10/10 purring guaranteed
Stressful and traumatic

What Our Happy Customers Say

“I never thought I’d say this, but my cat *asks* to be brushed now. She comes running when she hears me pick it up. The massaging bristles, she’s obsessed. Total game changer.”
— Sarah M.
“I used to vacuum every single day because of the fur. Now? Maybe once a week. The one-click cleaning keeps everything contained. My house has never been cleaner.”
— Daniel K.
“I was spending $50+ every few weeks at the groomer. This paid for itself in a month. My cat’s coat looks great and I’m saving so much money”
— Laura T.
“The self-cleaning is genius. Push the button, fur drops in the garbage—no pulling hair out, no fur flying everywhere. So easy I actually groom her regularly now”
— Michelle R.

Frequently Asked Questions

Have a Question? We’ve Got the Answer!
Is the NovaGroom suitable for all cat coat types? Yes, the NovaGroom is designed for all types of cats and all coat sizes, short hair, long hair,everything in between. Size made for cats. One brush does it all. No need to switch between multiple brushes.
Is the NovaGroom safe for cats? Yes. The mist formula is vet-approved, gentle, and non-toxic. It's safe if your cat licks their coat afterward. The brush has no harsh chemicals or ingredients that could harm your cat.
What's in the bathing solution? Our vet-approved formula includes purified water, coconut-based cleanser, persimmon extract, sophora flavescens herb, antibacterial plant minerals, green pepper extract, and essential oils blend—all safe for cats.
How often should I groom my cat? Most cats benefit from grooming 2–3 times per week. Long-haired cats may need daily brushing to prevent matting. Short-haired cats can often do with 1–2 times per week.
Can I use just water or do I need the solution? You can use a mix of 50% water and 50% solution for best results. Water alone will work for basic misting and static reduction, but the solution helps cleanse, condition, and leave the coat fresh.
Can I use it on dogs too? The NovaGroom is sized and designed specifically for cats. For dogs, we recommend a brush designed for their coat type and size.
How do I clean and maintain the brush? Use the one-click cleaning button to release fur after each use. For deeper cleaning, wipe the bristles with a damp cloth. Empty and rinse the tank if you're storing it for an extended period.
What if my cat has sensitive skin? The NovaGroom is designed for sensitive skin. Round-tipped bristles are gentle, the mist formula is non-irritating, and there's no harsh tugging. Many owners of cats with sensitive skin report their cats tolerate, and even enjoy, grooming with this brush.